The Future Is Yours for the Taking.

Canon Canada is bringing together a team of industry-leading creatives to be your mentors to help you launch your creative career.

Welcome to Futures, Canon Canada’s first-ever creative incubator. Futures is a 12-month mentorship journey designed to equip passionate and emerging storytellers, aged between 18 and 24, with the opportunity to expand your knowledge of the craft, broaden your creative spectrum, and develop your skills. This will be a hybrid program with a series of virtual workshops and an exclusive all-expenses-paid, in-person retreat to one of the most beautiful places in the world, Banff, Alberta, co-hosted with our partners Socality.

The workshops are filled with industry insights, portfolio and skill-building assignments, and exclusive access to professional mentors. Plus Canon will also be equipping our 20 hand-selected creators with their very own EOS R full-frame mirrorless camera kit. By the end of the program year, you will have the tools and knowledge to grow your personal brand and business as a young creator.

This program is free to apply to, and it is free to those who are accepted.

Take the first step into your Future.

Application Deadline: Monday, August 16, 2021

Photo by: Mohamed Nohassi
Canon Canada is bringing together a team of industry-leading creatives to be your mentors to help you launch your creative career.

Welcome to Futures, Canon Canada’s first-ever creative incubator. Futures is a 12-month mentorship journey designed to equip young, passionate, and emerging storytellers with the opportunity to expand your knowledge of the craft, broaden your creative spectrum, and develop your skills. This will be a hybrid program with a series of virtual workshops throughout the 12-months, and an exclusive all-expenses-paid in-person retreat in one of the most beautiful places in the world, Banff, Alberta, co-hosted with our partners Socality.

The workshops are filled with industry insights, portfolio and skill-building assignments, exclusive access to professional mentors, and Canon will also be equipping our hand-selected 20 creators with their very own EOS R full-frame mirrorless camera kit. By the end of the program year, you will have the tools and knowledge to grow your personal brand and business as a young creator.

This program is free to apply to, and it is free to those who are accepted.

Take the first step into your Future.

Application Deadline: Monday, August 16, 2021

About Our Program

The program is designed to support young storytellers who are:

01

Canadian citizens or Permanent Residents

02

Between 18 and
24 years old

03

Passionate about
creative storytelling

04

Active content creators

Aspiring photographers,
filmmakers, or storytellers

Committed to your
creative career

What Creative Entrepreneurs Can Expect From The Program

Being a part of Canon’s Futures program will take determination and commitment. The course runs from August 2021 to July 2022 and requires approximately 10-15 hours of focus every month. Be prepared to invest time and to share your journey, challenges, and triumphs, through 12 months of exclusive workshops, assignments, and mentorships to make the most of your opportunity to level up your growth.

Exclusive mentorship from industry leading experts

Insights into building your creative business

Coaching in marketing and self-promotion

Developing your technical knowledge

Growing your multi-disciplinary skills

Guidance on curating your portfolio

Learn mindfulness techniques to help prioritize your mental health as a creative

Complimentary Squarespace subscription on behalf of Squarespace

Professional grade Canon gear valued at $3,229.97

Introduction to a community of like-minded peers

Futures Invites You To Tell Your Story

We will be selecting the top 20 creators and storytellers from our pool of applicants to be a part of our inaugural Futures program. If you believe the program is the right fit for you, complete the application below!
 
This is a 4-part application to help us get to know who you are and what dreams you’re working towards.

STEP 1

Basic application details.

STEP 2

Step in front of the camera and give us your elevator pitch in a 30-second video — tell us your story, let us know who you are.
(maximum 30 sec/ 20 MB / MP4 format)

STEP 3

Fill out the in-depth Q&A so that we can understand you, your brand, and your professional ambitions.

STEP 4

Present your portfolio and/or content. Attach a Dropbox link that showcases your creative work.

Gather your creations, record your video, and complete your application before Monday, August 16th, to be considered for the program.

Futures Industry Mentors

We have gathered a diverse panel of the industry’s frontrunners to hand-select the 20 young creators to take part in the Futures program. Our expert panel will be looking for dedicated storytellers from every facet of the creative industry: an assortment of self-starters who are committed to growing their personal brands and expanding their businesses. Our panel will be inspired by:  

  • Your creativity and passion for storytelling

  • Your authenticity as a creator

  • Your sincere enthusiasm for applying to join the Futures program

  • Your drive and dedication to developing your new brand or business

The successful applicants will be contacted on September 2, 2021.

Meet Your Team

Our diverse group of industry gurus, who have all trail blazed their own unique path in the creative world, have the exciting assignment of selecting the
20 program participants from the pool of applicants. They will then use their invaluable, expert insight to mentor and support the creators throughout the 12-month journey.

Natalia Seth

Natalia Seth is a self-taught photographer and multimedia artist on a mission to transform the everyday into a visual playground through her colourful photoshop composites. She produces, shoots and stars in her own images, and has a unique style that has garnered a strong following on TikTok and Instagram.

ATIBA JEFFERSON

Atiba Jefferson is a prolific sports photographer with deep roots in skateboarding and basketball. His work has been featured in major skateboarding publications like Thrasher Magazine. Atiba has a long history in basketball photography as well as the staff photographer for the LA Lakers during the Shaq and Kobe years. He is also known as the record holder for shooting more SLAM magazine covers than any other photographer.

IRENE RUDNYK

Irene is a Canadian portrait photographer who is inspired by the allure of feminine beauty and loves to illustrate her subjects in a romantic and original way. She is best known for her YouTube channel that teaches her 760K plus subscribers how to develop their own photography skills.

JUSTIN WU

Justin Wu is a Toronto-based Director and Photographer. Throughout his photography career, he has worked with top publications and brands including Vogue, Elle, GQ, Dior, L’Oreal, Coach, and world class talents like Joaquin Phoenix, Susan Sarandon, Selena Gomez, and many more. Justin made his television directorial debut on the award-winning hit sitcom, Kim’s Convenience. As a proud member of the LGBTI community, Justin continues to stand for inclusion, representation, and equity and is passionate about education. He frequently collaborates with organizations like the United Nations and other goodwill organizations to help advance their humanitarian missions.

Ajani Charles

Ajani Charles is a Toronto-based professional photographer, director, producer, mental health advocate, and Canon Canada ambassador with a background in fine arts who specializes in creating impactful stories about the human condition, self-actualization, and mental health. A graduate of the Claude Watson Arts Program, Ajani also apprenticed at the Toronto School of Art, the Art Gallery of Ontario, and at 235 Films. He is also the founder of The Visionaries — a Toronto-based photography and cinematography non-profit and educational program, providing mentoring to youth from the city’s priority neighborhoods.

Kate Whyte

Kate Whyte is an award-winning commercial beauty, fashion and portrait photographer and Canon Ambassador living in Vancouver, Canada. Coming to photography from a graphic design background, her photographs feature strong compositional elements and refined post-production work. Capturing the unique qualities of different skin tones and textures is a priority and she enjoys reflecting diversity in her subjects.

Natasha Gerschon

Natasha Gerschon is a Argentinian-born photographer, producer and director based in Toronto. She's infused her creative vision into the worlds of fashion, beauty and hair. Garnering a reputation for being anything but ordinary, she has a permanent exploration with different methods of lighting, editing, composites and concepts keeping her evolving with her precision and immaculate executions. Natasha explains that she tends to "analyze and explore freedom as a synchronized dream, A place where one can break free from the constraints of society." She tries to identify hidden qualities in her own character, to better understand her own reality, and express her interpretation of the world around her.

BRETT GASKELL

Working as a Senior Director of Customer Experience for Canon Canada, Brett leads a team that has helped deliver #1 market share across multiple product categories and developed the Canon Creator Lab. Throughout his years of experience in marketing, e-commerce, and new business, he offers a wealth of expertise from the important client/brand perspective.

SCOTT BAKKEN

Scott Bakken is passionate about creating spaces where people can connect and build authentic relationships. Scott founded Socality in 2014, a creative community that exists to inspire people from all walks of life to create things that make a difference. Socality began with the simple goal of connecting creatives online and in person using social media and live events. Scott is a father, husband, speaker, entrepreneur, and photographer committed to helping others step into their own opportunities. Some of his clients include Canon, American Express, Rogers, CIBC, Google, Eddie Bauer, GMC and more. Scott lives in Calgary, Alberta, Canada with his wife Jessica and their two kids Sydney and Cruz.

Nicole Ashley

Nicole is an international portrait and wedding photographer based out of Alberta, Canada. Her influence has branched out far beyond the boundaries of her city, bringing her throughout much of Canada, and on to international destinations such as Iceland, Italy, Switzerland, and Australia. Nicole built an impressive resume, photographing magazine features, best selling novel covers, and internationally acclaimed musicians. Her main areas of focus are now intimate weddings and couples portraiture.

ELLE MILLS

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JUSTIN WU

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IRENE RUDNYK

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BRETT GASKELL

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SCOTT BAKKEN

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ATIBA JEFFERSON

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The Acceptance Package

A professional needs cutting-edge equipment. The successful creators will receive an Acceptance Package that is stocked with professional Canon gear that has been specifically tailored to suit you and your brand.

It is yours to keep and will be a valuable tool in our workshops, assignments, and beyond. What’s inside? An EOS R 24-105 STM kit w/EF to RF control ring adaptor, plus an RF35/1.8 Macro IS STM lens.

Meet Your Mentors

Quis Est

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Qui Excepturi

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Delectus Ratione

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ELLE MILLS

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JUSTIN WU

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IRENE RUDNYK

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

BRETT GASKELL

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SCOTT BAKKEN

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ATIBA JEFFERSON

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

FAQs

Is the Futures program free?

Yes! Futures is completely free for our 20 program participants. It is also free to apply!

How many times can I apply?

Only one submission is required per applicant. If you apply more than once, our panellists will review your first submission only.

When can I apply for next year?

Applications for year 2 of our Futures program will open in early 2022.

Is the program open to English applicants only?

Futures is open to both English and French participants. However, the majority of our workshops and content will be delivered in English.

Who are aspiring creators or in the early stages of their professional careers?

We’re looking for young Canadian creators aged between 18 and 24 who are in the early stages of their professional careers. Futures is designed to support and foster the next generation of young storytellers in developing their personal brands and businesses.

How many creators will be selected for the program?

We are accepting 20 creators for this program.

When will I hear if I’ve been accepted or not?

The 20 creators selected for the program will be contacted on September 2, 2021. All program applicants, whether accepted or not, will hear from us by the end of September.

What is the time commitment per month?

There will be one workshop subject and assignments each month. Creators should allocate roughly 10-15 hours per month to the Futures program, with the exception of the 3-day in-person retreat.

What if I can’t commit 1 year to this program?

We ask that you only apply if you are willing and able to dedicate the full 12 months to the program. We want our creators to get every last ounce of knowledge, and this can only be achieved if the full 12-month program is completed.

What do I need to do to graduate from the Futures program?

To graduate from the program we need to see you grow! To do that, you must work closely with the program mentors and complete all of the workshops and assignments.

If selected, do I get to keep the gear?

Yes! All creators get to keep their welcome kit after the program concludes.

With Canon Canada, new opportunities
keep on coming.

Futures Giveaways is another standout project that gives more emerging creators and storytellers the opportunity to win further access to professional industry gurus and event workshops through the Canon Creator Lab.

You do not need to apply for The Canon Futures 12-month program to be part of the exciting Futures Giveaways.

Photo by: Samridhhi Sondhi

For your chance to win one of our (5) amazing industry tailored giveaways, just fill out the form below and follow the contest rules to win:

1 free pass to our 3-day Canon Creator Lab Workshop Retreat in Lake Louise, Alberta. This great prize is inclusive of flights and accommodations.

1 EOS RP 24-105 STM Kit with a free pass to our Canon Creator Lab Side-Hustle 101 virtual workshop.

3 chances to win a free mentorship with a select Canon Ambassador from Canon Creator Lab Sessions.

If you are interested in expanding your creative know-how and evolving your storytelling skills, enter below. The rules are simple and the prizes are big!

Step 1: Complete the form below.

Step 2: Follow @canoncanada on Instagram, tag @canoncanada and use #canonfutures in your latest Instagram post.

Enter To Win With Futures!

The (5) winners will be randomly selected on <date>.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Contact Us

Our program liaison is happy to answer any questions along the way. Please contact us at: community@canonfutures.ca

Futures Community

Social Channels: @canoncanada

Program Hashtags: #canonfutures